Update on the Derek Crowson Charitable Trust

As you may remember from our previous post last week, tomango has been asked by Derek Crowson to run an online marketing campaign for the Derek Crowson Charitable Trust. We thought it would be interesting to see what we’ve done and how it is already having good results.

For those that don’t know, Derek Crowson is the founder and chairman of Crowson Fabrics in Uckfield, East Sussex. Several years ago he established the Derek Crowson Charitable Trust, which supports good causes that he has special affection for. He has asked us to help him promote the Trust online and since he approached us last week, we’ve been working away at getting the Trust as visible online as possible.

Derek Crowson Charitable Trust

Derek Crowson Charitable Trust website

The first job we carried out was to set up a new website at www.derekcrowsoncharitabletrust.co.uk, which provides a platform on which we could create keyword-rich content to be indexed by Google.

In order to get the website picked up quickly, tomango then created blog posts on this site and others that we knew would be crawled quite quickly by Google. Within a couple of days the website was being picked up and at this point we optimised the website around the preferred keywords.

Derek Crowson related blog posts

Once the website was established, we were then able to create content on the site that would be found for the search term “Derek Crowson Charitable Trust” and created further blog posts around these topics, as you can see here:

Derek Crowson donates £5,000 to The Stroke Association

Derek Crowson and Richard Caring donate £36,000 to the Caron Keating Foundation

Further blog posts are planned on the Derek Crowson Charitable Trust website and on other local news websites. Watch this space!

How tomango can help you with your online marketing

If your organisation or business needs more visibility online, tomango can help. Give us a call on 01273 814019 or email hello@tomango.co.uk for a chat.